Dance 101

Communicating Effectively as a Dance Teacher and Studio Owner

By Irene Booth | January 28, 2011

Effective communication with your dance students and their parents is crucial in maintaining a successful relationship and business. There are many things as a studio owner and teacher (good and bad) that I have learned along the way that has helped me with this process. Here are some tips that can help you succeed.

When students register at the beginning of the season, be sure to have a registration agreement listing all of your expectations that parents are required to read and sign as proof of their understanding and commitment to your school. This is to ensure there are no misunderstandings between you and the parents. It is your job to outline all the details so be sure to provide them with a handbook outlining the policies in your registration agreement as well as guidelines and philosophies of the studio. Dancers and parents can always refer to the handbook throughout the season for questions that may pop up.

Once everyone is registered I send out pocket-sized calendars to all of the students. The calendars contain all the important dates that pertain to the school such as school closures (holidays), events, and rehearsal schedules, parent watch days and competition dates that take part throughout the year. I follow the calendar on a weekly basis and use the information when sending out my weekly reminders.

To keep in touch with parents on a regular basis I send out a “What’s Happening This Week” email every Monday morning informing people of the studio of events, school closures, due dates and what is happening for that particular week. Once the email is sent, I copy the message and post it on the studio website where parents can find it under NEWS.

Always being accessible by phone or email will allow you to establish a relationship with parents and at the same time keep them well informed. Also set a time at the studio during the week that will allow parents or students to come and see you if they need to.

When a miscommunication does arise, try to avoid discussing matters by email since messages can sometimes be perceived the wrong way. Reach out to parents and make an appointment to discuss what is on their mind. Initiating a conversation in person will help to clear things up quickly.

Sometimes a parent will not be happy with the decisions you have made regarding what’s best for their child(ren) needs. It is very important to take the time to explain how you came to your decisions in such a way it will remind them that you truly have their child(ren)’s best interest at heart.

And last, but not least, whether it is face-to-face, telephone, or email, always stay professional. Parents are paying for your services and expect you to conduct your business in a professional manner, so avoid things that could cause them to see you differently and always remain calm. That is not to say you can not get to know your clients on a more personal level, but remember that what you say and write can impact the relationship with your parents as well as your students.

Irene Booth has been teaching for over 29 years. From an early age, Irene devoted her time in learning all aspects of the dance world. A mentor and registered teacher with the Royal Academy of Dance, she operates an established dance school on Vancouver Island, British Columbia and enjoys adjudicating competitions and festivals all across Canada.